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Looking to open up your #post2015 consultations? four ideas for citizen engagement

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This is a guest post by Blythe Fraser. Blythe is  the Online Communication Specialist in UNDP’s Bratislava Regional Centre. She curates UNDP’s “Voices from Eurasia” blog.

The message is clear: the post 2015 consultations need to be inclusive (See: Post-2015 Development Agenda: Guidelines for Country Dialogues).

The question is: How can we get beyond the typical meetings and workshops where we invite the “usual suspects,” and reach a wider variety of citizens and perspectives?

Here are just a few ideas to promote citizen engagement, based on the experiences of UNDP and our partners in Europe and Central Asia.

1. Use social media to open up meetings and workshops

Wall of tweets

In the run up to Rio+20, municipalities and NGOs organized a series of discussions to complement a national conference in the capital, and ensure that community voices would be heard in Rio. (See also: From “Big Rio” and “My Rio” to many “Mini Rios”)

Organizers wanted two-way communication that provided a personal and more informal voice to what are often jargon-filled policy debates. So they decided to do live tweeting, and provide an opportunity for anyone who was interested to get involved.

In the municipality of Kolasin, hundreds of citizens participated in real-time via Twitter, and generated some difficult questions.

“In the end, I learned that people want to participate, they want to be involved and they want to have their voices heard. People talk about their worries, and problems, and needs. And this is exactly what we wanted to hear – uncensored, unfiltered, two-way, real-time communication about what sustainable development means to an average citizen.

Milica Begovic, UNDP in Montenegro

Milica also shared what she learned from live tweeting including:  how to plan ahead, the importance of a hashtag (#RioMe), how to display tweets at the conference and after for easier post-event analysis, and the advantages of piggybacking on global discussions.

She also blogged before, during and after the event, and made a video of the findings, posted on YouTube.

2. Hold a video contest with a cool prize

 Short films made by young people in Ukraine about violence against women

In Ukraine, half the population experiences domestic violence. So, last year UNDP and the EU announced a video contest for young people to engage them on the issue.

Winners got to participate in a movie making camp: In the end, around 100 young people from Ukraine worked with writers, directors and camera people to help them produce short videos on the issue of domestic violence.

“We hoped that difficult topics would become understandable and accessible to other young people.”

Elena Panova, UNDP Deputy Country Director in Ukraine

“Unexpected, timely and wonderful luck! Such a peak of the summer, high point  of the creative search of myself…. Everything was foreseen to let us express ourselves…. Awesome!”

Young blogger, Alexandra Golubev

The videos are all featured on YouTube, and linked to discussions on Facebook, and movie camp participants explored how to use social media for advocacy and social change.

3. Mobilize people to create new models for solving social problems

Social Innovation Camp in Armenia brings in fresh ideas, perspectives.

Mardamej – Armenia’s first social innovation camp – brought together techies and engaged citizens from all across the country to come up with six projects that use web 2.0 technologies, enhance digital literacy of participants and involve specialists across various sectors – all in just 48 hours.

In preparation for the Social Innovation Camp, 11 “itch workshops” were held throughout the country (in Yerevan and beyond), getting people to identify social problems with solutions in mind – while encouraging ideas that challenge conventional wisdom. (See: Got an itch?)

Out of 66 ideas, ranging from pension reform to combating sexually transmitted diseases, six turned into functioning projects (action plan, funding, web-tools and staff).

Something similar took place this past weekend in Ukraine, with OpenIdeas4UA, a hackathon that brings together social activists with dynamic and socially-oriented technology experts and designers. (See: Taking the Open Government Partnership to the next level in Ukraine: come and help us!)

4. Get people to map issues that are important to them

Kosovo Youth map

The (UNICEF) Innovations Lab in Kosovo created a Youth Map, where anyone can map resources for young people via the web or e-mail.

It makes resources easy to find for young people, but for decision-makers too, so they can involve young people and NGOs in planning, strategizing and finalizing municipal and national strategies.

(And surprise! It runs on Free and Open Source Software Ushahidi)

Our colleagues at UNDP in Ukraine are crowdsourcing the topic for their next National Human Development Report. They partnered with a company that has a big web network, and so will be able to reach out to wide audience (easier than starting from scratch). Stay tuned as I’m sure we’ll be hearing more about this soon.

Are there any other examples of citizen engagement you’ve done or seen, and want to share?

(For more background on the post-2015 process itself, see The post 2015 agenda explained).


Written by Ian Thorpe

November 13, 2012 at 9:30 am

Posted in Uncategorized

One Response

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  1. Did you say video contest? Check out the Social Impact Media Awards 2013:

    How Matters (@intldogooder)

    November 14, 2012 at 5:56 am

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