Working out loud – how can we slowly increase the volume?
17-24 November is International Working Out Loud week (#wolweek).
This celebrates and promotes the idea of “Working out Loud” i.e. making your day-to-day work more visible to others and narrating your work – so that others can see what you are doing, give feedback, get involved or learn from what you are doing (This short blog by John Stepper outlines the 5 key elements of working out loud for those who want to know more about what I’m talking about here).
This is a powerful idea, and as you can see from the working out loud week site, there are a lot of social collaboration and knowledge management experts and thought leaders doing exciting things in this area.
But while we have a lot of experts and advocates who are practicing this, and those of us who try to do it can see the tremendous benefit, it’s still proving challenging (for me at least) to persuade a critical mass of people inside my own organization to give this a serious try.
The #wolweek site has requested contributions from practitioners to 5 questions (see my responses here) which were quite helpful in framing my own thoughts about why this is difficult, but also what steps to take to make it happen.
Some people are naturally open or curious about the idea and are willing to give it a try – for them it’s enough to explain, show examples and help them use the tools. But for most there is a great deal of reluctance or even fear about this idea – and a lot of questions. How do I do it? What is the benefit of doing this? Aren’t I just spamming people? How can I share what I’m doing before it is completed and fact-checked? Won’t people steal my ideas? Won’t I get into trouble if I make a mistake?
So here’s what I’m learning about how to encourage those who are more reluctant. It is important to start with a small and relatively low risk opportunity to give it a try. This could be trying it on a specific project or with a small team, or for a fixed period of time. In any of these cases both the effort and the risk is relatively low, yet there can still be some added benefits. Over time as people become more comfortable working out loud within a small team or project then they can be encouraged to do this more broadly such as within a department or professional community. Eventually they might even feel comfortable enough to share what they are doing to the whole organization, and then possibly even a few of them might work or think out loud in public. The more you share the greater the potential benefit, but also the greater discomfort and even risk – so if you are not a “natural” it makes sense to start quietly and slowly turn up the volume.
Another important element is to have relevant examples of working out loud to show how it can be done from within your organization or in others – you need a few champions to lead the way – and it can’t be bad to create a little envy – why are people talking about these guys? (because they are talking openly about their work and you can too). It can also be good to try doing it as a team to share experience and provide mutual support.
But realistically speaking not everyone is going to be willing to share all their work in public, and I also think sharing in public is something that is qualitatively different from sharing within the organization. I’ve been tweeting and blogging for several years – but for me the act of sharing in public is quite different from sharing inside the organization. In some ways I can write about things publicly that I don’t write about inside because the audience and the purpose is different – in fact I write what I like here because I now that most people inside my organization will not read this or are aware that I blog (or that anyone else that they know does either). Sharing publicly for me is a way of reaching out to people who have similar interests, experiences and challenges to me, of which there are many more outside the organization than inside, whereas working out loud inside the organization is more about helping disseminate what we are doing and looking for people to work with where there is mutual benefit but where our work is different.
Among the people who work out loud in public – while I admire the trailblazers who promote the idea of working out loud, those I admire the most are not those who write and promote this topic, but those that are working out loud in their area of expertise without explicitly talking about it – but who are just using it as part of their work. In the world of international development these are the aid bloggers who write about their work covering what they achieve, but also the process and the discussions and their challenges and failures – not explicitly to promote their organization as marketers, but as authentic voices for the work. There are not to many of these in large aid organizations and some of the best ones are anonymous – but a few more obvious public cases that come to mind are the World Bank bloggers, or the Oxfam bloggers (including Duncan Green and Jennifer Lentfer) and UNDP’s Voices of Eurasia and then there is a much larger number of independent blogs by individuals (see this list here from Aidsource which, although incomplete, includes many of the more popular and frequently updated ones). The aid bloggers deserve a shout out as part of work out loud week since they write what those of us working in this field know are the challenges of our work, but which you rarely hear from official sources – a comfort for aid workers and the beginning of an education for those who don’t work in our field about some of the misconceptions about what aid workers do – the challenges they face – and what works and what doesn’t.
UNICEF also recently launched its first official public blog, led by Jim Rosenberg who helped get the World Bank blogging before coming to UNICEF. Let’s hope we can use this to get some strong authentic voices who will be willing to share more about what they are doing as they do it to an external audience – not just for the sake of fundraising or building a strong brand, but to help inform those who are genuinely curious about how we get our work done and from whom we could inform, partner with and learn from by opening ourselves up.